Attribution audit
We compare what platforms claim with your real orders and show where the numbers diverge.
Move beyond what platforms claim.
See the revenue your media caused and make budget decisions your business and finance teams can trust.
Every platform claims the sale.
Attribution tells a story that's convenient.
We compare what platforms claim with your real orders and show where the numbers diverge.
We design hypotheses and experiments that isolate the sales your ads genuinely caused.
We bring every channel, online and offline, into one view of business impact.
The channels, campaigns and strategies that are truly growing revenue.
Spend taking credit for sales that would have happened with zero ads.
The point where your next rupee stops paying back on each channel.
Which new channel deserves budget, and how much.
All backed by numbers your business and finance teams will trust.
Platform claims reconciled to real orders. First tests designed.
Results from your first test on your biggest channel.
A rebalanced media plan, and the next round of tests.
For Google Pay, we measured which ads caused a sign-up and which merely watched one happen.
We'll look at your ad accounts and show you where spend is leaking or being mis-measured, usually 2 to 3 concrete findings. Useful even if we never work together. No pitch, no obligation.